Cadbury's: Glass and a Half Campaign for Women's Football

Cadbury’s Supporter and a Half campaign aims to show support for women’s football including at a grassroots level. They commissioned me and 9 other female illustrators to create posters for the local clubs starring the players, giving them the exposure and shine that they deserve as men’s football gets the lions share of funding and exposure.

The club I was paired with was Mungret Regional FC in Limerick. The poster explored using flames to represent the power and tenacity of the players and their passion for the sport. I incorporated the team colours into the poster and used feminine elements like flowers and hearts as femininity should not be synonymous with weakness. The poster represented that these women can be strong and powerful in their womanhood and in their sport.